Video Game Development Industry in Africa: Reflections from Eyram Tawia’s Uncompromising Passion: The Humble Beginnings of an African Video Game Industry
Tawia’s story captures the challenges young video games entrepreneurs face in Africa as they work with new technologies. Due to low access to broadband internet, lack of well-developed technology infrastructure, and uninformed market, the video games industry took a long time to develop. Often, pioneers like Wesley Kirinya and Tawia could not raise enough funding for their projects. Despite the abundance of talent and enthusiastic young people, governments did not prioritize this creative industry. Instead, countries like Kenya supported other crafts such as carpentry or masonry while ignoring the video industry.
The establishment of iHub in Nairobi and other hubs across Africa has allowed developers to collaborate and have access to human and financial capital needed in the development of video games. Kenya’s Vison 2030 includes the construction of Technology cities – Silicon Savannah, Tetu City, and Konza City – that will support young entrepreneurs. These cities will provide larger platforms for local and international developers to collaborate as video game development involves an amalgamation of specialties such as computer programming, design, and creative writing among others.
Broadband internet and wide access to smartphones has ignited an interest in video games and increased its demand in major cities in Africa. For instance, in Nairobi some cyber cafes specialize in video games playing. Furthermore, universities are running competitions that encourage students to develop video games, and the Kenyan government initiative to provide primary school pupils with iPad gives a platform for distributing educational video games. In short, this is a great industry with rising potential for both developers and entrepreneurs.
Tawia’s book reads like a motivational book and a guide post for those interested in developing video games in Africa. He has given a map of his journey from a boy reading comic books, creating them, and developing video games based on some of those books. Some of the challenges he faced such as lack of access to high performance computers can now be addressed in many ways. But the greater challenge – gaining funding – is still prevalent. Although this is not unique to Africa, it is well pronounced in Sub-Saharan Africa where the idea of Venture Capitalism is in its infancy.
Another challenge Tawia has highlighted is the cultural orientation of most consumers in Africa. Most people are used to, and to some extent prefer western super heroes. So, young companies interested in African culture must go an extra mile to persuade consumers and investors on the significance of developing African heroes.
It seems that Tawia learned a lot from attending local and international video game developer’s conferences where he met experienced people in the industry who mentored him. But as he noted, most of these conferences are by invitation only, thus locking out many interested young people. Governments in Africa or institutions of higher learning can solve this challenge through organizing their own conferences to enable young entrepreneurs to meet investors, and learn new skills.
Tawia’s success story encourages young entrepreneurs to actionalize their ideas. Do not wait for a perfect time. Just go out and do it!
You can buy the book here.